About Parimatch
Parimatch is a leading global online entertainment and sports betting platform with over 30 years of industry experience. Founded in 1994 in Kyiv, Ukraine, Parimatch has grown from a local bookmaker into an international brand serving millions of users across Africa, Asia, Europe, and Latin America.
Today, Parimatch operates as a technology-driven betting platform headquartered in Limassol, Cyprus, with regional hubs in Prague and Warsaw. The company employs over 4,000 professionals worldwide and serves more than 2.6 million active users across 15+ countries.
Parimatch’s Core Mission:
Delivering exceptional online entertainment experiences through innovative technology, fair gameplay, secure transactions, and responsible gambling practices. We’re committed to being the most trusted betting platform for sports enthusiasts and entertainment seekers globally.
What Makes Parimatch Different:
- 30+ years of proven expertise in the betting industry
- Advanced technology platform with cutting-edge features
- Global reach with localized services for every market
- Commitment to responsible gambling and player protection
- Multiple international licenses ensuring legal compliance
- Award-winning customer service available 24/7
- Innovation-first approach to sports betting and gaming
Our Journey: From Local Bookmaker to Global Leader
1994: The Beginning in Kyiv
Parimatch was established in Kyiv (formerly Kiev), Ukraine, as one of the first licensed bookmakers in post-Soviet Eastern Europe. Operating during a transformative period, Parimatch quickly became a trusted name in the region’s newly emerging betting industry. The company’s strong foundation in traditional bookmaking would prove essential to its future expansion.
1998: Russian Market Entry
Following success in Ukraine, Parimatch expanded into the Russian market, establishing betting shops and building brand recognition across Eastern Europe. This expansion demonstrated the company’s ability to adapt to different markets and consumer preferences.
2000: Launch of Online Platform
Parimatch became a pioneer in internet-based gambling by launching its online betting website. At a time when most bookmakers operated physical locations only, Parimatch recognized the potential of digital betting. This move positioned the company as a forward-thinking innovator in the CIS (Commonwealth of Independent States) region.
Significance: This was among the first online betting platforms in Eastern Europe, preceding the global iGaming boom by several years.
2000s-2010s: Regional Expansion
During this decade, Parimatch methodically expanded across Eastern Europe and neighboring regions:
- Established operations in Belarus
- Entered the Georgia market
- Launched services in Kazakhstan
- Partnered with Federbet (2015) to prevent match-fixing and ensure betting integrity
2018: Cryptocurrency & African Expansion
- Launched cryptocurrency payment options (Bitcoin, Ethereum)
- Expanded into Tanzania and other African markets
- Began operations in Cyprus (later became global headquarters)
- CEO Award: Sergey Portnov won “Leader of the Year” at SBC Awards in London
2020: UK Market Debut
Parimatch launched into the UK market under BV Gaming Limited as its franchise operator. This represented a significant milestone—entering one of the world’s most regulated and competitive betting markets. The UK Gambling Commission license (License #39576) provided Parimatch with credibility and legal standing in a major Western market.
UK Launch Significance:
- Access to millions of UK bettors
- Full GDPR and UK gambling regulation compliance
- Established Parimatch as a serious international operator
- Foundation for further European expansion
2020: Esports Integrity
Parimatch joined the Esports Integrity Commission to combat cheating and fraud in esports betting. This proactive measure demonstrated the company’s commitment to fair play across all sports and entertainment vertical.
2021: Ukraine’s First Licensed Operator Post-Regulation
Historic Achievement: Parimatch became the first betting company in Ukraine to obtain a license after Ukraine’s parliament adopted new licensing regulations. This achievement highlighted the company’s legitimacy and influence in its home market.
Same Year Acquisitions:
- Acquired Mr Fish (performance marketing organization)
- Acquired PokerMatch (online poker room)
- Rebranded corporate division as Parimatch Tech
2022: Geopolitical Challenges & Adaptation
Following Russia’s invasion of Ukraine, Parimatch:
- Withdrew operations from Russia (franchise discontinued)
- Relocated Kyiv R&D center to Prague for continuity
- Established Parimatch Foundation with €510,000 commitment to Ukraine
- Humanitarian focus: Supporting evacuations, financial aid for athletes, and general Ukrainian relief
Corporate Restructuring:
- New CEO: Maksym Liashko appointed CEO
- Leadership Evolution: Roman Syrotian transitioned to supervisory role
- European Hub: Opened Prague office to serve European markets
Foundation Mission:
Originally established for educational and sports projects, the Parimatch Foundation pivoted to humanitarian aid during the Ukrainian crisis, demonstrating corporate social responsibility.
2023: Emergence of GR8 Tech
Parimatch rebranded and spun off its technology division as GR8 Tech, a standalone B2B solution provider for sportsbooks and casino platforms. This move:
- Separated consumer operations from technology services
- Allowed GR8 Tech to serve other operators globally
- Positioned Parimatch as a vertically integrated industry player
- Generated additional revenue streams
2023-2024: Strategic Partnerships & Sponsorships
Parimatch significantly expanded its sports partnerships and sponsorships:
Cricket:
- Caribbean Premier League (CPL) Franchise Sponsor
- Antigua & Barbuda Falcons: Title sponsor
- Sunrisers Eastern Cape: Title sponsor (South African T20 cricket)
- Major presence in Indian cricket betting market
Football:
- Argentine Football Association: Regional sponsor
Brand Ambassadors:
- Nicholas Pooran (Trinidadian cricket star)
- Sunil Narine (Trinidadian cricket legend)
- DIVINE (Indian rap mogul, announced early 2025)
Market Position: These partnerships establish Parimatch as the world’s leading betting brand in Africa, Asia, and Latin America (since 2019).
2024-2026: Market Evolution
- Brazil Exit: Parimatch’s Brazilian operations (Growe) acquired by Vbet (December 2024)
- India Leadership: Reaffirmed as #1 global betting platform in India
- Technology Leadership: GR8 Tech serving multiple operators globally
- Continued Global Expansion: Entering new regulated markets while maintaining ethical practices
Headquarters & Regional Offices
Global Headquarters:
- Location: Limassol, Cyprus
- Significance: Cyprus provides tax benefits and international business environment
- Founded: 2018 as HQ consolidation point
European Hub:
- Prague, Czech Republic
- Established: May 2022
- Purpose: Serve European markets after Kyiv relocation
- Team Size: Growing tech and operations team
Secondary Hub:
- Warsaw, Poland
- Role: European operations and customer service center
Former R&D Center:
- Kyiv, Ukraine (relocated to Prague, 2022)
- Historical significance: Original innovation center
Countries & Markets (15+)
Europe:
- United Kingdom (Major market, UKGC licensed)
- Cyprus (Headquarters location)
- Czech Republic (Regional hub)
- Poland (Operations center)
- Romania (Active operations)
- Multiple other EU jurisdictions
Asia:
- India (Largest user base, millions of players)
- Kazakhstan (Established market)
- Multiple Southeast Asian markets
Africa:
- Tanzania
- South Africa (Cricket partnerships, growing market)
- Multiple African countries
Latin America:
- Previously Brazil (acquired by Vbet, December 2024)
- Multiple regional markets
Withdrawn Markets:
- Russia (Withdrew 2022 due to geopolitical situation)
- Belarus (Reduced/withdrawn operations)
Market Share & User Base
Global Statistics:
- 2.6+ million active users across all markets
- 30+ years industry experience (since 1994)
- 4,000+ employees worldwide
- 15+ countries with active operations
- $150 billion global sports betting market (Parimatch’s segment)
Regional Dominance (2019-2025):
- #1 betting brand in Africa
- #1 betting brand in Asia (especially India)
- #1 betting brand in Latin America (historically; recent strategic shift)
India Market Leadership:
Parimatch is the most trusted betting platform for Indian users, with:
- Largest user base of any international betting site in India
- Major partnerships with Indian cricket
- Hindi-language customer support
- Localized payment methods (UPI, NetBanking)
- Deep understanding of Indian betting preferences
Licenses, Compliance & Regulatory Framework
Primary Gambling Licenses
UK Gambling Commission:
- License Number: #39576
- Operator: BV Gaming Limited (Parimatch’s UK franchise)
- Jurisdiction: United Kingdom
- Significance: Demonstrates UK regulatory compliance; allows UK market operations
- Standards: Stringent responsible gambling, AML, and player protection requirements
- Active Since: 2020
Alderney Gambling Control Commission (AGCC):
- Regulatory Authority: AGCC (established 2000)
- License Type: International eGaming License
- Standards: High-tier regulatory jurisdiction
- Compliance: FATF anti-money laundering standards
- Jurisdiction Coverage: Multiple international markets
Curaçao eGaming License:
- License Number: 1668/JAZ
- Provider: Curacao Gaming Authority
- Jurisdiction Coverage: International operations (including India)
- Standards: International gaming compliance
Regulatory Compliance Standards
Data Protection & Privacy:
- GDPR Compliance (UK & EU operations)
- UK Data Protection Act 2018
- Digital Personal Data Protection Act 2023 (India)
- 256-bit SSL/TLS encryption for all data
- PCI DSS Level 1 payment security
- Data breach notification within 72 hours
Information Security:
- ISO 27001 Information Security Management Certification
- SOC 2 Type II Compliance
- Regular third-party security audits
- Penetration testing annually
- Vulnerability assessments quarterly
Anti-Money Laundering (AML):
- Know Your Customer (KYC) verification for all users
- AML policy compliance with FATF recommendations
- Suspicious activity reporting to relevant authorities
- Enhanced due diligence for high-risk customers
- Account monitoring for suspicious patterns
Responsible Gambling:
- Self-exclusion programs
- Deposit and betting limits
- Reality check reminders
- Cool-off periods
- Integration with national schemes (GAMSTOP in UK)
- Partnerships with problem gambling organizations (GamCare, GambleAware)
Sports Integrity:
- Esports Integrity Commission membership (since 2020)
- Federbet partnership for match-fixing prevention (since 2015)
- Betting syndicate coordination for fraud detection
- Suspicious betting pattern monitoring
Company Organization & Leadership
Parimatch Group Structure
Dual Operating Model:
- Parimatch Group (B2C)
- Consumer-facing operations
- Direct betting platform for millions of users
- Sports betting, casino games, live gaming
- Direct customer relationships
- GR8 Tech (B2B)
- Spun off as separate entity (2023)
- Provides sportsbook and casino solutions to other operators
- White-label technology services
- B2B partnership model
- Serves multiple gambling operators globally
This dual structure makes Parimatch a vertically integrated player with both consumer and business divisions.
Leadership
Founder & Owner:
- Sergey Portnov
- Founded Parimatch in 1994 in Kyiv
- Visionary leader who transformed local bookmaker into global brand
- Winner of “Leader of the Year” award (SBC Awards, London, 2018)
- Continues to oversee company direction and strategy
Current CEO:
- Maksym Liashko
- Appointed April 2022 during restructuring
- Leads organizational evolution and market expansion
- Focus on innovation, compliance, and sustainable growth
Leadership Philosophy:
- Innovation-first approach
- Responsible gambling commitment
- Employee welfare focus
- Global expansion mindset
- Technology-driven solutions
Organizational Culture
Core Values:
- Excellence: Best-in-class platform and service
- Integrity: Honest, transparent operations
- Innovation: Cutting-edge technology
- Responsibility: Player protection and regulatory compliance
- Inclusivity: Diverse, multicultural workforce
Employee Focus:
- 4,000+ professionals worldwide
- Competitive compensation
- Professional development programs
- Wellness initiatives
- Workplace diversity programs
- HR recognition for best practices
Cutting-Edge Technology & Innovation
Platform Infrastructure
Advanced Technology Stack:
- Scalable cloud infrastructure (AWS/Azure)
- Real-time odds calculation with millisecond updates
- Live streaming integration for major events
- Mobile-first design for iOS and Android
- Responsive web platform for all devices
Performance & Reliability:
- 99.9% uptime guarantee
- Multiple redundant servers worldwide
- DDoS protection against attacks
- Real-time data synchronization across regions
- Instant bet processing and settlement
Betting Features
Sports Betting:
- 150+ markets per event
- Live in-play betting with dynamic odds
- Bet builder functionality for custom bets
- Cash-out feature for flexible settlement
- Multiple odds formats (decimal, fractional, American)
Casino & Games:
- 10,000+ games available
- Live dealer games with 170+ options
- Progressive jackpots and Megaways slots
- Live streaming for major events
- Crypto integration for Bitcoin, Ethereum, USDT
Mobile Experience:
- Native iOS and Android apps
- Progressive web app option
- Optimized mobile betting
- Push notifications for odds changes
- Offline functionality for key features
Innovation Initiatives
GR8 Tech as B2B Solution:
- Selling technology to other operators
- White-label sportsbook platform
- Casino content delivery
- Infrastructure and hosting services
- Generating additional revenue streams
Emerging Technology Integration:
- Artificial Intelligence: Risk assessment, fraud detection
- Machine Learning: Personalized recommendations
- Blockchain: Cryptocurrency payments, transparency
- VR/AR: Future-focused betting experiences
Strategic Partnerships & Brand Ambassadors
Major Sports Partnerships
Cricket (Primary Focus):
- Caribbean Premier League: Official franchise sponsor
- High-profile international cricket platform
- Exposure to millions of cricket fans
- Antigua & Barbuda Falcons: Title sponsor
- Cricket franchise support
- Regional market penetration
- Sunrisers Eastern Cape: Title sponsor (2024)
- South African T20 cricket franchise
- African market expansion
- Cricket superstar involvement
Football:
- Argentine Football Association: Regional sponsor
- South American sports marketing
- Football fan engagement
Brand Ambassadors
Global Ambassadors:
- DIVINE (Indian rap mogul, announced 2025)
- Appeals to younger demographics
- Indian market penetration
- Cultural relevance
Cricket Legends:
- Nicholas Pooran (Trinidad & Tobago cricket star)
- International cricket credibility
- Caribbean market focus
- Sunil Narine (Trinidad & Tobago cricket legend)
- Established cricket authority
- Brand trust and credibility
Strategic Partnerships
Esports Integrity Commission:
- Member since 2020
- Combats cheating in esports betting
- Supports fair competition
- Ensures integrity in esports markets
Match-Fixing Prevention:
- Federbet partnership (2015-present)
- Coordinate with sports leagues
- Monitor suspicious betting patterns
- Prevent match-fixing and corruption
Technology Partners:
- Major payment processors (Visa, Mastercard, PayPal)
- Cloud infrastructure providers (AWS, Azure)
- Cybersecurity firms
- Game software providers
Community Commitment & Social Responsibility
Parimatch Foundation
Establishment: 2022
Original Mission: Educational and sports projects
Current Mission (2022-present): Humanitarian support for Ukraine
Key Initiatives:
1. Ukrainian Crisis Response
- €510,000 allocated to humanitarian aid
- Focus Areas:
- Emergency evacuations
- Financial support for displaced persons
- Support for disabled Ukrainian athletes
- General humanitarian relief
2. Educational Programs
- Sports education initiatives
- Scholarship programs
- Youth development projects
3. Sports Sponsorship
- Support for grassroots sports
- Cricket partnerships in developing regions
- Young athlete development
Responsible Gambling Advocacy
Player Protection Commitment:
- Self-exclusion programs with integration to GAMSTOP (UK)
- Problem gambling helplines
- Partnership with GamCare and GambleAware
- Reality check reminders for safe betting
- Deposit and betting limits
- Educational resources on gambling risks
Industry Leadership:
- Advocate for responsible gambling standards
- Support for safer gambling frameworks
- Transparency in odds and probabilities
- Investment in problem gambling research
Workplace Diversity & Inclusion
HR Excellence:
- 4,000+ employees from diverse backgrounds
- Multicultural workforce across 15+ countries
- Gender diversity initiatives
- Inclusive hiring practices
- Professional development programs
Employee Welfare:
- Competitive compensation packages
- Health and wellness programs
- Mental health support
- Career advancement opportunities
- Remote work flexibility
Industry Recognition & Awards
Leadership:
- SBC Awards 2018: “Leader of the Year” – Sergey Portnov
Company Achievements:
- Fastest-growing betting brand (Africa, Asia, Latin America, 2019-2024)
- Most trusted platform in Indian market
- First licensed operator in post-regulation Ukraine (2021)
Sports Partnerships:
- Caribbean Premier League: Official sponsor
- Multiple cricket franchises: Title sponsor status
- International sports recognition
Industry Reputation:
- Established player in sports betting industry
- Trusted by millions of users globally
- Regulatory compliance across multiple jurisdictions
- Technology innovation in iGaming
What Makes Parimatch the Trusted Choice
Proven Reliability
- 30+ years of continuous operations
- Millions of satisfied customers worldwide
- Strong financial position supporting operations
- Transparent business practices
Security & Safety
- 256-bit encryption for all transactions
- PCI DSS Level 1 payment security
- ISO 27001 information security certification
- Multiple redundant servers ensuring uptime
- Regular security audits by independent firms
- Two-Factor Authentication (2FA) available
Comprehensive Platform
- 10,000+ casino games
- 150+ betting markets per event
- Live streaming for major sports
- Mobile apps for iOS and Android
- Multiple payment methods
- 24/7 customer support
Fair & Transparent
- Licensed and regulated by multiple authorities
- Fair odds and transparent pricing
- Certified random number generators for games
- Responsible gambling tools and education
- Clear terms and conditions
Player Protection
- Self-exclusion options
- Deposit and betting limits
- Reality check reminders
- Cool-off periods
- Integration with national schemes (GAMSTOP)
- Partnership with problem gambling organizations
Customer Support
- 24/7 live chat support (2-5 minute response)
- Email support (24-48 hour response)
- Phone support in multiple languages
- WhatsApp support in select regions
- Comprehensive help center with FAQs
- Multiple language support (Hindi, English, etc.)
Innovation & Technology
- Real-time odds updates
- Bet builder functionality
- Cash-out feature
- Live in-play betting
- Cryptocurrency payments
- User-friendly interface
Parimatch’s Future Vision
Strategic Objectives
1. Market Expansion:
- Continued growth in regulated markets
- Entry into new jurisdictions with proper licensing
- Expansion in Asia (India remaining focus)
- African market development
- European market consolidation
2. Technology Leadership:
- Advanced AI and machine learning implementation
- Enhanced responsible gambling tools
- Better personalization and user experience
- Blockchain and cryptocurrency integration
- Mobile-first platform evolution
3. Responsible Gambling:
- Industry-leading player protection standards
- Research into problem gambling prevention
- Enhanced reality check technologies
- Mental health support integration
- Transparent responsible gaming education
4. Sports Partnerships:
- Expansion of cricket sponsorships
- Increased football and esports partnerships
- Youth sports development
- International tournament sponsorships
- Athlete brand ambassadors
5. B2B Growth:
- GR8 Tech expansion serving other operators
- White-label solution enhancement
- Strategic partnerships with regional operators
- Technology licensing opportunities
- Infrastructure as a service (IaaS) offerings
Vision Statement
“To be the world’s most trusted, innovative, and responsible online sports betting and entertainment platform, delivering exceptional experiences to millions of players globally while maintaining the highest standards of security, fairness, and player protection.”
Parimatch By The Numbers
| Metric | Value |
|---|---|
| Founded | 1994 |
| Years in Operation | 30+ |
| Global Headquarters | Limassol, Cyprus |
| Regional Hubs | Prague, Warsaw |
| Total Employees | 4,000+ |
| Active Users | 2.6+ million |
| Countries Operated | 15+ |
| Casino Games | 10,000+ |
| Betting Markets per Event | 150+ |
| Live Games Available | 170+ |
| UK Gambling License | #39576 |
| Payment Methods | 8+ |
| Languages Supported | 10+ |
| Customer Support Hours | 24/7 |
| Mobile Platforms | iOS & Android |
| Foundation Allocation (Ukraine) | €510,000 |
Get In Touch With Parimatch
Customer Support:
- Live Chat: 24/7 (2-5 minute response)
- Email: support@parimatch.com (24-48 hours)
- Phone: Available in all regions
- WhatsApp: Available in select markets
Data Protection & Privacy:
- DPO Email: dpo@parimatch.com
- Privacy Inquiries: privacy@parimatch.com
- Data Subject Rights: GDPR compliance team
Corporate Inquiries:
- Partnerships: partnerships@parimatch.com
- Media: pr@parimatch.com
- Sponsorships: sponsorships@parimatch.com
Global Headquarters:
Parimatch Limited
Limassol, Cyprus
European Hub:
Prague, Czech Republic
Additional Office:
Warsaw, Poland
The Parimatch Legacy & Future
From humble beginnings as a local bookmaker in Kyiv to becoming a global leader in online sports betting, Parimatch’s 30+ year journey reflects innovation, resilience, and an unwavering commitment to player safety and satisfaction.
What started as a vision to bring fair, transparent betting to Eastern Europe has evolved into a platform serving millions of players across continents. Through regulatory excellence, technological innovation, and genuine care for our players’ well-being, Parimatch has established itself as the most trusted betting platform worldwide.
As we look to the future, Parimatch remains committed to:
- Advancing responsible gambling practices
- Delivering cutting-edge betting experiences
- Expanding into new regulated markets
- Supporting sports and entertainment globally
- Protecting our players with the highest security standards
Thank you for being part of the Parimatch story. Whether you’re a longtime player or considering joining our community, we invite you to experience the excellence, security, and innovation that defines Parimatch.